This feature can be used with the following license packs: Starter, Basic, Professional, Enterprise
To review the status of all sent messages in a specific event, go to the event's Messaging section.
Please note that the statistics is always indicative and does not necessarily show all information with total accuracy. What information is shown in statistics depends greatly on the receiving email programs and servers.
This article contains the following sections:
General messaging statistics
On the Messaging page, you can see at a glance:
- Message status: Is the message a Draft, Scheduled or Sent.
- Information about how many recipients a sent message had.
- Overall view of the message's sendouts and their success.
By clicking on the number of recipients or the circle showing percentages of sendouts/opens/clicks, you can view those recipients in more detail: an overview, per sendout, status or recipient.
Statistics per message
The overview shows you a summary of all the message's sendouts. Use this view to filter statistics, if necessary. Here you can:
- See the number of recipients and sendouts.
- Filter the results: Select all sendouts or only the ones you are interested in.
- See the filtered statistics (of all or selected sendouts) as percentages and absolute numbers (see status descriptions below).
By clicking on a status or number of recipients you can view specific recipients.
You can export the statistics (by recipients) by clicking the Export button at the bottom of the page (see instructions below).
Statistics per recipient
On the Recipients tab you can find a list of all the message's recipients. You can filter the view and see the status of each recipient.
- By default, the list shows all sendouts and statuses, but you can also select filters in the drop-down menus.
- Search recipients by name or email address.
- Export the recipient list into Excel. If you have filtered the view somehow, select if you want to export all sendouts or only the selected ones.
- Copy the message for editing and sending the edited version.
- Forward the message as such without any changes to its contents.
Lyyti’s methods for e-mail statistics follow-up is based on normal practices and accepted methods for this type of issues. The statuses of messages are based on certain criteria. To understand this better, we have to have a look at some technical details:
- Clicked: means that the receiver has opened any of the links in the message. Technically this means that all clickable links in the message are linked to the Lyyti/Mailjet server. Every click makes a mark on the server, and Lyyti shows that the links are clicked on. This method is not comprehensive. I.e. the receivers email server can have an automatic filtering, that scans and opens all the links in the message. This is also shown as “clicked” in Lyyti. Someone has clicked the link, but Lyyti does not know if it the receiver or an automation.
- Opened: means someone has opened the message. Technically this is based on a minimal (practically invisible) picture that is added to the message and is loaded to Lyyti/Mailjet each time the message is opened. When the picture is uploaded onto the server, it makes a mark and Lyyti indicates the message has been opened.
Of course, there are exceptions, and the follow up does not always work. I.e. the recipient’s email program can have settings that block the uploading of these pictures, and the sender does not get information about the opening of the message. It is important to remember that you can’t force these trackings and follow ups, since there is no comprehensive technical solution to implement this. Compare this to traditional mail: The letter can contain a phone number and a recommendation to call that number, but you can’t force the receiver to call.
- Sent: means that the server which manages the domain and email address has received the message. This does not automatically mean that the message has reached the recipient’s inbox. There is no way the sender can know where the message ends up when it has been sent. You can compare this to traditional mail, no sender knows what you as a recipient do with the letter. You can throw it the trash or just leave it on the kitchen table. As a recipient you have no obligation to inform the sender about this and the sender has no way to find out. The same process concerns email messages.
- Bounced: means that the recipient’s domain server has not responded or did not want to receive the message. The reasons can be many; i.e. the recipient’s email address is not in use or there are rules that block the passage of the message. From the sender’s point of view, there is always a technical reason for the block, but this reason can be very universal. If the recipient just says “no thank you” it is impossible for the sender to know the real reason.
- Invalid address:The email address is missing or it is in an invalid format.
- Unsubscribed: The recipient has unsubscribed from your mailing list, and you cannot send them emails anymore.
- Blocked: Previous messages to this recipient were not delivered. The address is blocked for 90 days from the time it was blocked. The block may also be caused by an earlier sendout from another customer.
- Spam: The recipient marked this message as spam. They have been unsubscribed from emails, and you cannot send them emails anymore.
- Not sent: The message has not been sent. We will try to resend the message, but if the status doesn't change within an hour, please contact our customer service.
You can rearrange the list by clicking the column header, for example to get a list sorted by statuses.
The methods of following opening and clicking are the same methods that all email senders use. The methods are practical and give directional statistics, but are not 100% accurate. An actor that claims to have 100% accurate tracking can’t be trusted, as these kinds of solutions do not exist.