Lyyti is integrated with two tracking and analytics services: Google Analytics and Google Tag Manager. These tools make it very easy for you to track and analyze traffic and user behaviour of all stages of your Lyyti registration, and also on the mini event site.
Google Analytics and Google Tag Manager are external third-party tools. This means you need to have a user account in either one or both to be able to collect and track user data on your Lyyti sites.
Analytics tools are activated in the Company Settings-section in the right corner, which is visible to admin users only. You can find out who your admin user is/are on your My account page.
Below you'll find more information on how to add tracking codes to Lyyti:
You can use both tools at the same time if you want to. Unfortunately it is not possible to add tracking codes to the Lyyti survey tool, for now.
Google Analytics
For a more advanced version of Analytics Tracking, please refer to this article.
To be able to add Google Analytics-tracking to Lyyti, you'll need your Google Analytics ID (the format is UA-XXXXX-XX). You'll find it in the Tracking Info-section of your admin-tab in your Google Analytics account.
- Enter the Google Analytics tracking ID in the corresponding field on the Lyyti Analytics tab.
- Click Add Tracking ID.
Please note, that the tracking code will not be activated before the Add Tracking ID has been clicked, even though you can see the sample code below. The sample code is visible in Lyyti, so you'll be able to cross-check it with the code in your Google Analytics account.
If the codes match, your tracking is on as soon as you hit Add Tracking ID, and you'll be able to track what's going on on your Lyyti sites in your Google Analytics.
Once you've activated a tracking code in Lyyti, you can go back and update it, or remove it completely, at any time.
Google Tag Manager
The set-up up of Google Tag Manager -tracking works in a very similar way as the Google Analytics tracking set-up. You'll need a Google Tag Manager -account, where you'll find a Container ID (it looks like GTM-XXXXXX).
- Enter the Container ID in the corresponding field on the Lyyti Analytics tab.
- Hit Add Container ID.
Cross-check the sample code visible in Lyyti with the code in your Google Tag Manager account.
If the codes match, your tracking is on as soon as you hit Add Container ID, and you'll be able to track what's going on on your Lyyti sites in your Google Tag Manager.
Once you've activated a tracking code in Lyyti, you can go back and update it, or remove it completely, at any time.
Custom code
In addition to Google Analytics and Tag Manager, you can add your own code to measure conversion or keep track of participants' actions on the registration page. You can also add several codes.
- Define which pages the code will affect.
- Thank-you page: The last phase of the registration process. Useful for keeping track of conversion, e.g. if you need to see in Facebook, how a specific advertisement has affected registrations.
- All: Select All to also view actions on the registration page. For example in Facebook, you could see that there have been "80 clicks, 30 visited the registration page, 18 registered".
- Add you own custom JavaScript code in the Source code.
Trackable pages
You can track specific pages in Google tag Manager or analytics. The following table lists all pages in the registration process.
Page | Occurance | Description | |
Password protection | password | optional | Password security question prior to registration |
Participant options | participants | optional | Choosing types or amounts of participants for the event registration |
Registration queue | queue | optional | Registration queue if event is full |
Registration form | registration | all registrations | Registration form |
Verify registration | summary | all registrations | Verification of registration |
Payment step | payment | optional | Payment before final confirmation |
Final step | done | all registrations | Final confirmation of the registration |
Tips:
1. Case: HubSpot: Make Lyyti-registrations part of your marketing automation
HubSpot tracks prospects and contacts in two different ways: by tracking code and by email address. Lyyti's analytics tracking can be done by the first one of these (tracking code).
HubSpot's tracking code looks like this:
<!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/123456.js"></script> <!-- End of HubSpot Embed Code → |
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How does tracking work in practice?
Tracking code searches for the person's cookie who has been in HubSpot. Cookie is used as this person's ID. If tracking code finds existing HubSpot contact's cookie, information that this person has visited the site will be tranferred to HubSpot via tracking code. With the help of this information it's possible to generate for example lists, start workflow processes or generate Goal-rules to the existing workflow processes.
Technical requirements:
You probably need Cross Domain Linking from HubSpot in order to install tracking code to Lyyti (https://knowledge.hubspot.com/articles/kcs_article/settings/can-i-track-multiple-domains-with-hubspot). This means that details of Lyyti's registration page's address are linked to the information of HubSpot's own address. Adding integration code and Cross Domain Linking requires advanced and tech savvy user, but integration offers tracking that can be very useful in their marketing automation.
2. Case: Measuring cost-effictiveness of Facebook adverticements
It is possible to add tracking code to Lyyti's Thank-you-age that will enable "goals" for tracking code or analytics code. This means that for example advertisement services can see what advertisement clicks lead to purchases and which didn't.
With the help of this information many services, such as Google Adwords, are able to (even automatically) optimise their adverticements and search results as cost efficient as possible.
This can mean for example that advertisements are pushed to the search results that have eventually lead to registrations via Lyyti.
An example of a Facebook tracking code
<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=<FB_PIXEL_ID>&ev=Purchase&cd[value]=9.99&cd[currency]=USD"/> |
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It's possible to add information about the registration or participant to the pixel. You can read more about this in here: https://lyyti.readme.io/
If definable information is added, it's possible to transmit e.g. participant's email address to Facebook. This is an extremely interesting feature, if one wishes to create model public, tailored or targeted advertisements.
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